facebook noscript


“Every single ingredient is added with a specific nutritional purpose, giving careful thought to the benefit it will have on the body.”

Tara D. Thies

Registered Dietitian Nutritionist
Gainful Science Advisor




Performance Boosts

Personalized Protein

Each of our protein formulas contains 7 ingredients or less (and some have only two!) — with each ingredient purposefully chosen to support your specific nutrition and fitness goals. No gluten, soy, fillers or any artificial flavors, colors or sweeteners.

Personalized Hydration

Your brain and body require ample water and electrolytes to function properly — we developed Hydration to provide a simple yet effective approach to water and electrolyte replenishment, based on your workout routine, physiology and of course, your taste buds.

Personalized Pre-Workout

Taken 20 minutes prior to exercise, your Personalized Pre-Workout mix will energize your workout, maximize endurance, and minimize recovery time – to make your workouts more impactful. Caffeine-free and creatine-free options available.

Performance Boosts

Your journey to personal best — starts with a boost.
Level up your Gainful System with our easy-to-digest, easy-to-mix Creatine, Fiber, and Collagen.

Organic Pea Protein

Clean vegan protein

Organic Brown Rice Protein

For easy amino acid absorption

Organic Oat Powder

To restore muscle glycogen

Whey Protein Concentrate

A complete protein to build muscle

Whey Protein Isolate

An easily-digestible complete protein

Coconut Oil

To fuel your ketosis

Organic Sunflower Oil

To support heart health

Organic Monk Fruit

Zero-calorie, natural sweetener

Stevia Leaf Extract

Zero-calorie, natural sweetener

Green Tea Extract

To help regulate metabolism

BCAA Blend

For muscle growth and recovery

Micellar Casein

Slow-release protein

Organic Tapioca Dextrose

To fuel recovery

Organic Tapioca Maltodextrin

To fuel recovery

Cane Sugar

To accelerate hydration

Calcium Citrate

To support muscle function

Magnesium Glycinate

Helps muscle performance

Sodium Citrate

To replenish from sweat loss

Potassium Citrate

To regulate fluid balance


For increased focus

Natural Caffeine

To reduce fatigue perception

Natural Caffeine

To reduce fatigue perception


To increase circulation

Beta Alanine

Improves training intensity


To increase muscle strength and endurance

Creatine Monohydrate

For muscle strength


For gut health


To support strength of connective tissue

Vitamin C

To support collagen absorption

Protein powder shakes

Happiness Guarantee

Love your formula or we'll send
you a new one for free.

Get your formulas

These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.

6 West 18th St, #10F
New York, NY 10011
(415) 991-7243